Led by California born New Zealander Ryan McPhun, Ruby Suns are a band garnering quite a buzz as of late. With the likes of The Guardian and Uncut clamoring to sing their praises and released ahead of an extensive summer tour and following album, FIGHT SOFTLY released earlier in the year, CINCO is the latest single to emerge from Ruby Suns.

With obvious comparisons to recent alt-pop darlings like Animal Collective, Yeasayer, Grizzly Bear and Passion Pit, Ruby Suns mine similar musical ground here with CINCO but never quite achieve the same sense of wonder or awe. Though dealing in the same psychedelic realms and aiming for the same transcendent highs, Ruby Suns don't quite conjure the same magic, CINCO feeling a little too slight and undernourished to quite satisfy completely. There are hints of something special sparkled here and there, the odd shimmering flourish and the glimpse of a glorious melody, but McPhun and company don't quite bring it all together in the same way as their contemporaries on CINCO, a single that's ultimately painfully close to greatness, but just not quite.

With better material waiting in the wings, Ruby Suns are definitely a band to be excited about, but with CINCO they just aren't putting their best foot forward unfortunately.